About
I design and build the parts of software people feel: smooth interaction, precise editing tools, and experiences that turn complex technology into something simple to use.
I studied computer science and visual communication together, in the joint program of the Hebrew University and Bezalel Academy of Arts and Design. Since then I've worked where the two meet: I read a design like a designer and build it like an engineer.
Today I'm a software engineer at Bazaart, on the web app of an AI photo and design editor used by millions. Before that I spent four years at OrCam, writing real-time C++ and the iOS app for OrCam Hear.
I founded PopApp Books. Its first book, My Cells and I, is a pop-up book whose app recognizes the open page through the phone's camera. Its content was scientifically approved by the Davidson Institute of Science Education (Weizmann Institute). It raised ₪300K+ from about 2,200 backers and won five international awards. Space & I, about space, is in the works.
How I work with AI
When I work on a task or a project, I turn the process itself into a tool I can work with later. For example:
- A video editor that gets a folder of images and videos plus a song, creates a storyboard, and lets me edit the video easily.
- An InDesign to Unity tool that makes it easier to bring the print and interactive parts of a book together.
At Bazaart I work the same way inside a team: I helped build a design-to-code pipeline and a per-PR translation sync across about 15 languages, and I keep code design, decisions and a learning log documented so agents follow our standards.
Recognition
- Communication Arts Interactive Annual 2019
- 22nd Japan Media Arts Festival, Entertainment Division
- Digital Ehon Award (two second prizes)
- iJungle Illustration, Merit Award