My Cells and I
An interactive pop-up book with a Unity app that brings each page to life through the phone's camera. Scientifically approved by the Davidson Institute of Science Education (Weizmann Institute).
- Year
- 2018 – present
- Context
- PopApp Books · started as a Bezalel final project
- Role
- Concept, illustration, Spine animation, the Unity app, print engineering and launch
- Tools
- Unity / C# (iOS, Android), Spine, on-device camera page recognition
An interactive children's book that combines a mobile phone and takes the reader on a journey into the human body.
The book merges print and screen to create a unique educational experience, allowing children to explore body tissue, cells, organelles, and more through 3D pop-up elements and an interactive mobile app.
₪300K+ from about 2,200 backers on Headstart, 2,000+ books shipped, five international awards (Communication Arts, Japan Media Arts Festival, Digital Ehon ×2, iJungle).
popappbooks.me · About the website design
How it works
Inside the book
What I did
- Concept and illustration. Every page, from body tissue to organelles to the fetus.
- Animation. The animated characters inside each pop-up, made in Spine.
- The app. Built in Unity for iOS and Android, with on-device recognition of the open page through the camera.
- Print and launch. Paper engineering for the pop-ups, the Headstart campaign, and shipping the books.
Scientific review
The Davidson Institute of Science Education, the educational arm of the Weizmann Institute, scientifically approved the book's content. The texts went through a few rounds of review, and the Institute also suggested content for the illustrations and the interactive experience.
Results
Interactive Annual 2019
Entertainment Division
two second prizes
Merit Award
Press
Made as a final project at the Bezalel Academy of Arts and Design, Jerusalem. Narrated by Amitay Gilad.
Want to talk about this work? mr.omer.viner@gmail.com · LinkedIn